Ava Kitsch Jewellery holds a strong belief in upcycling and repurposing. But just what do I mean by that?
Repurposing is defined by google.com as to “adapt for use in a different purpose”. With a strong influence from the steampunk and dieselpunk genres, I often utilise vintage watch parts and pieces of hardware in my designs. By using vintage components, the pieces I create are given a history all of their own. With a thousand stories to tell, each piece is truly unique.
Upcycling is to “use (discarded objects or material) in such a way as to create a product of higher quality or value than the original” (source: goggle.com). You will often find vintage components from broken pieces of jewellery incorporated into my designs, giving them a second life as something entirely new. This often means the pieces I make are entirely bespoke, unique, one of a kind pieces that are never to be replicated.
The beauty of upcycling and repurposing is that many of the pieces I make are truly bespoke. Combining the old with the new, unique pieces of jewellery are made that transcend time.
That’s Ava Kitch’s philosophy: repurpse and upcycle to make something truly unique at an affordable price. And I like to think I’m doing a little bit of good too, saving something that would otherwise be thrown away.
Vist my folksy shop by clicking an image above or visting folksy.com/shops/AvaKitsch